Reporting Corporate Social Responsibility： Using Comparative Messages to Influence Attitudes and Purchase Intentions

作     者：Jaesub Lee Kwang Hee Kim Ya-Ching Chang Robert L. Heath 

作者机构：University of Houston Houston USA Inha University Incheon Korea 

出 版 物：《Journalism and Mass Communication》 (新闻与大众传媒（英文版）)

年 卷 期：2012年第2卷第6期

页      面：649-666页

学科分类：08[工学] 082701[工学-核能科学与工程] 0827[工学-核科学与技术] 081201[工学-计算机系统结构] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

主　　题：企业社会责任 购买意向 信息 调查结果 竞争对手 CSR 报告会 消费者 

摘      要：This study examined whether exposure to a firms report of corporate social responsibility (CSR) activities affected attitudes toward the firm and increased behavioral intent to purchase products and services from it. Findings showed that increased knowledge of a companys CSR deeds fosters positive attitudes and favorable purchase intentions toward the company. Reports that compared the firms CSR activities to the competitors activities favorably affected consumers attitudes and purchase intentions positively. On the other hand, self-promotional reports affected neither attitudes nor purchase intentions significantly.