Legitimation of Business Model Innovation from the Perspective of Evaluator Categorization:A Case Study of the Emergence of Online Car-Hailing

作     者：TANG Fangcheng JIN Xiaoman GU Shiling 

作者机构：School of Economics and ManagementBeijng Universty of Chemical TechnogyBejing 10029China Beijing Vocational College of Labour and Social SecurityBejing 102299China 

出 版 物：《Frontiers of Business Research in China》 (中国高等学校学术文摘·工商管理研究（英文版）)

年 卷 期：2024年第18卷第2期

页      面：153-194页

学科分类：0502[文学-外国语言文学] 050201[文学-英语语言文学] 1202[管理学-工商管理] 05[文学] 

基　　金：supported by the National Natural Science Foundation of China(No.72072008) the special fund for first-class discipline construction of Beijing University of Chemical Technology(No.XK1802-5) 

主　　题：business model legitimacy evaluator categorization online car-hailing 

摘      要：Business model innovation faces multiple tests of *** extant research in this area has been conducted from institutional and strategic perspectives while paying insufficient attention to the perspective of *** on the institutionalization of China s online car-hailing industry from 2012 to 2018,this paper analyzes the legitimacy judgment of the stakeholders from the perspective of evaluator categorization and explores the legitimation mechanism of business model *** finds that evaluators judge the legitimacy of business models based on category ***,to achieve the bridging,spillover,and accumulation effects of legitimacy,the legitimation strategy of online car-hailing platforms should dynamically adapt to different evaluators,judgment models,and categorization ***,as quantitative changes lead to qualitative changes,the legitimation of innovative business models is achieved in this *** this process,stakeholders categorize and evaluate online car-hailing based on prototypes and value goals,and establish a two-way interactive mechanism,which is from behavior guided by cognition to cognition given feedback by *** paper combines the legitimacy judgment with category theory to explain how individual cognition drives the emergence of new categories and identifies a series of legitimacy strategies based on categorization,thus providing theoretical support and practical inspiration for exploring the legitimation of business model innovation.