Analysis of Managing Creativity for Entrepreneurs

作     者：Ati Cahayani 

作者机构：Atma Jaya Catholic University Jakarta Indonesia 

出 版 物：《Chinese Business Review》 (中国经济评论（英文版）)

年 卷 期：2013年第12卷第1期

页      面：62-69页

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 0905[农学-畜牧学] 09[农学] 

主　　题：managing and enhancing creativity entrepreneurs barriers to creativity 

摘      要：In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant. Unemployment occurs because labor forces are not absorbed into employment. One way to reduce unemployment is to open their own employment or become entrepreneurs. In fact, the government of Indonesia has made some efforts to the growth of new entrepreneurs, for example, by providing funding for student entrepreneurship program to a number of universities in Indonesia. However, efforts by the government are useless if there is no intention in the individual itself, and there are five factors driving intention in entrepreneurship, which invest, creativity, market opportunity, autonomy, status. Meanwhile, some researchers have conducted research about factor which driving the entrepreneurial intention. The result of that research shows that the most encouraging factor is the creativity. However, creativity must be managed properly in order to give optimal results This article wants to analyze the management of creativity among entrepreneurs in order to give optimal results. The research was conducted among young entrepreneurs, which are still a college student or had graduated from college. The total informants for this research are five informants from three private universities/colleges. This research used interview to collect data. This study attempted to process qualitative data obtained from interviews with young entrepreneurs. The result of this research is all of the respondents use some techniques to maintain and enhance creativity, such as ＂allow you to creative＂, ＂think out of the box＂, and ＂be persistent＂. From the findings of this study, it also can be seen that the young entrepreneurs are able to overcome the barriers to creativity, ＂believing that I am not creative＇