Study on Transnational Business Operation Strategy of China Xinhua News Network

作     者：Xiong De 

作者机构：Wuhan University of Technology Wuhan China 

出 版 物：《Journal of Modern Accounting and Auditing》 (现代会计与审计（英文版）)

年 卷 期：2012年第8卷第5期

页      面：695-701页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0810[工学-信息与通信工程] 12[管理学] 1202[管理学-工商管理] 08[工学] 081001[工学-通信与信息系统] 

主　　题：China Xinhua News Network Co. Ltd. [CNC] transnational business operation SWOT (strength weakness opportunity and threat) 

摘      要：The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s competitive environment, and evaluated the news TV competitiveness of CNC compared with world main news network media based on Delphi method. Based on the strategic management framework of SWOT （strength, weakness, opportunity, and threat）, the paper proposed the developmental strategies of transnational business operation for CNC from the following three area： further expand the coverage and the number of countries entered by CNC, enhance brand effects across the world, and build more new technology experience in the world.