乡村振兴战略下农产品电子商务发展路径研究

作     者：张计泽 钟斯雨 

作者机构：南京林业大学马克思主义学院江苏 南京 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2024年第13卷第3期

页      面：5507-5513页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：农产品电子商务 乡村振兴 发展路径 制约因素 

摘      要：新时代电子商务快速发展,在乡村振兴的背景下,其对乡村经济的健康发展起着重要作用。大力发展农产品电子商务,不仅可以使农产品销售信息得以共享,还能有效减少中间环节和拓展销售渠道。如今,我国农产品电子商务取得了一系列的成就,但其的进一步发展也面临着盈利能力较差、人才缺乏、标准化程度低、品牌建设薄弱等制约因素。急需通过加大信息化基础设施建设、完善农产品物流配送体系、培养农村电子商务专业人才、制定农产品标准化体系和打造知名农产品品牌等举措,优化农产品电子商务发展路径,推动农产品电子商务持续健康发展。With the rapid development of e-commerce in the new era, it plays an important role in the healthy development of rural economy in the context of rural revitalization. Vigorously developing e-commerce for agricultural products not only enables the sharing of agricultural product sales information, but also effectively reduces intermediate links and expands sales channels. Nowadays, China’s agricultural e-commerce has achieved a series of achievements, but its further development also faces constraints such as poor profitability, lack of talent, low standardization, and weak brand building. It is urgent to optimize the development path of agricultural product e-commerce and promote its sustainable and healthy development by increasing the construction of information infrastructure, improving the logistics and distribution system of agricultural products, cultivating rural e-commerce professionals, formulating agricultural product standardization systems, and building well-known agricultural product brands.