Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration
作者机构:Chengdu Normal UniversityChengdu 610000China
出 版 物:《Proceedings of Business and Economic Studies》 (商业经济研究(百图))
年 卷 期:2024年第7卷第3期
页 面:173-178页
学科分类:0601[历史学-考古学] 06[历史学] 060107[历史学-文化遗产与博物馆]
主 题:Integration of culture and tourism Sports museum Development strategy
摘 要:Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.