How Rustic Videos Influence Youth’s Linguistic Expression: An Analysis Based on Semiotics, Meme Theory and Media Spectacle Theory
How Rustic Videos Influence Youth’s Linguistic Expression: An Analysis Based on Semiotics, Meme Theory and Media Spectacle Theory作者机构：Faculty of Arts and Social Science The University of Sydney Sydney Australia
出 版 物：《Open Journal of Applied Sciences》 (应用科学（英文）)
年 卷 期：2024年第14卷第7期
页 面：1648-1665页
学科分类：08[工学] 0812[工学-计算机科学与技术（可授工学、理学学位）]
主 题：Rustic Videos Linguistic Expression Semiotics Meme Media Spectacle
摘 要：The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.
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