Decision and Coordination of an E-commerce Supply Chain Considering Returns and Network Externalities

作     者：Liang Shen Fei Lin Yuyan Wang Luping Ding T.C.E.Cheng Dexia Wang 

作者机构：School of Public Finance and TaxationShandong University of Finance and Economicsjinan 250014China bschool of Management Science and EngineeringShandong University of Finance and EconomicsJinan 250014China PolyU Business SchoolThe Hong Kong Polytechnic UniversityHung HomKowloonHong Kong 999077China 

出 版 物：《Journal of Systems Science and Systems Engineering》 (系统科学与系统工程学报（英文版）)

年 卷 期：2024年第33卷第5期

页      面：552-575页

核心收录：

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 07[理学] 070105[理学-运筹学与控制论] 0701[理学-数学] 

基　　金：the National Natural Science Foundation of China (NSFC) under Grant No. 72371144 Self Cultivation Innovation Team Project of Jinan under Grant No. 202228075 Shandong Taishan Scholar Project Special Project under Grant No. tsqn202211197 

主　　题：E-commerce supply chain coordination mechanism network externalities return products 

摘      要：Considering the large number of returns in online sales and the network externalities of e-platforms,we develop a decentralized model and a centralized model to explore the impacts of returns and network externalities on e-commerce supply chain(ECSC)*** show that in the decentralized model,the service level,price,market demand,and ECSC members’profits increase with the network externality ***,the service level and price increase,while the market demand and ECSC members’profits decrease with the product return *** centralized model is the optimal operating mode when it is properly *** design the“commission and return cost-sharingcontract to optimize ECSC,in which the proportion of the e-platform’s sharing of the return handling cost is exactly equal to the proportion of the system profit after *** on the decentralized model,we develop two extended models in which we endogenize the impacts of the service level and return rate on the network externality *** comparisons between the extended and decentralized models,we show that high-quality service can improve ECSC’s profitability,while a high return rate hurts its economic performance.