Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

作     者：Dehui Zeng 

作者机构：Southwest Jiaotong University Hope CollegeChengdu 610400Sichuan ProvinceChina 

出 版 物：《Journal of Contemporary Educational Research》 (当代教育研究（百图）)

年 卷 期：2024年第8卷第5期

页      面：177-181页

学科分类：0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学] 

主　　题：Adaptation theory Enterprise publicity materials Translation strategy 

摘      要：As the process of economic globalization continues to advance,China has undergone earth-shaking ***-quality products and promotional materials are crucial for Chinese companies to go global and build their *** English translation of external promotional materials is ***,some companies do not pay enough attention to their publicity,resulting in a low international *** paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.