Research on Tourism Image Perception of Urban Ecological Scenic Areas Based on Analysis of Online Travel Notes: A case study of Baiyun Mountain Scenic Area in Guangzhou

作     者：SHAO Na WU Zhenni WU Qing 

作者机构：College of Economics&ManagementZhaoqing UniversityZhaoqingGuangdong 526061China College of Tourism and Historical CultureZhaoqing UniversityZhaoqingGuangdong 526061China 

出 版 物：《Journal of Landscape Research》 (景观研究（英文版）)

年 卷 期：2024年第16卷第2期

页      面：81-86页

学科分类：02[经济学] 0202[经济学-应用经济学] 08[工学] 020202[经济学-区域经济学] 0834[工学-风景园林学（可授工学、农学学位）] 

主　　题：Perceptual image Text mining Online travel note Ecological tourism scenic area Baiyun Mountain Scenic Area 

摘      要：Taking Baiyun Mountain Scenic Area in Guangzhou as the research object,300 online travel notes were selected as research samples,and text analysis and ROST CM6 data analysis software were used to analyze tourists’image perception of Baiyun Mountain Scenic Area in Guangzhou from three aspects of cognitive image,emotional image and perceptual *** is found that:①in terms of cognitive image,tourists’perception of the tourist attractions is not balanced,and the service facilities such as catering,entertainment,shopping and accommodation are generally negative perceptions,while the perception of the tourism atmosphere tends to be positive.②In terms of emotional image,tourists have a positive attitude towards the overall evaluation of the scenic *** of these positive perceptions come from the natural landscapes and scenic spots of the scenic *** of the negative perception mainly comes from the lack of infrastructure,amusement facilities,service facilities or construction management,and the lag of maintenance management within the scenic area.③In terms of overall perception,the favorable rate accounts for 81%.The overall perception image of tourists is mainly concentrated in the three core vocabulary of“Baiyun Mountain Scenic Area,“ticketand“cable car.At the same time,suggestions for improvement are proposed in four aspects,including integrating tourism resources in the scenic spot to improve the spatial balance of scenic spots in the scenic area,strengthening the maintenance of infrastructure construction and public environment to improve the service level of the scenic area,increasing the number of recreational tourism products and the entertainment experience of the scenic area,and deepening the reform of the ticket sales system to implement the combination of the set ticket system and the separate ticket system.