Research on the Digital Transformation of the Whole Industry Chain of Guangdong Supply and Marketing Cooperative

作     者：Siting Lian Wei Zhang 

作者机构：Guangdong University of Science and TechnologyDongguanChina 

出 版 物：《Proceedings of Business and Economic Studies》 (商业经济研究（百图）)

年 卷 期：2024年第7卷第1期

页      面：76-82页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

基　　金：Guangdong Province Philosophy and Social Sciences Co-Construction Project(GD23XGL051) Guangdong University of Science and Technology(GKY-2023KYZDW-2) 

主　　题：Guangdong supply and marketing cooperative Digital transformation Whole industry chain Rural revitalization 

摘      要：Guangdong Supply and Marketing Cooperative serves as an important institution for the“Three Rural Areasin the Guangdong-Hong Kong-Macao Greater Bay *** digital transformation and optimization serve as powerful supports for rural *** paper systematically reviews the main practices and effectiveness of the digital transformation within the Guangdong Supply and Marketing *** also analyzes the current development dilemmas faced in the construction of digital supply and ***,it proposes targeted solutions,including building a big data resource base,optimizing the digital supply and marketing cloud platform,developing digital publictype agricultural social service applications,establishing a new model of rural e-commerce,enhancing the traceability management system for agricultural products,and strengthening the construction of the digital human resources *** proposals aim to further promote the strategy for revitalizing the countryside.