Surviving covid-19:a multimodal discourse analysis of new media covid-19 vaccination-related pictorials

作     者：Oluwayemisi Olusola Adebomi 

作者机构：Institut fur Anglistik und AmerikanistikUniversität HamburgHamburgGermany General Studies DepartmentFederal University of TechnologyAkureAkureNigeria 

出 版 物：《Language and Semiotic Studies》 (语言与符号学研究（英文）)

年 卷 期：2024年第10卷第2期

页      面：290-315页

学科分类：02[经济学] 0202[经济学-应用经济学] 020201[经济学-国民经济学] 

主　　题：digital media covid-19 vaccination pictorials multimodal communicative acts generic structure potential 

摘      要：This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media *** internet images were purposively sampled with a view to exploring their communicative functions as well as their generic *** data,which were culled from the websites of the World Health Organisation,Centre for Disease Control,Pan American Health Organisation and Facebook,were subjected to qualitative *** study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical *** multimodal communicative acts are deployed for instructive,illustrative,informative,persuasive,inviting and advisory *** such as Lead,Emblem,Announcement and Enhancer are compulsory in the data while Display,Tag and Call-and-Visit Information are non-compulsory *** can be catalogued as:‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’.The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines.