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Construction of Tourist Emotion Analysis Model of Qixingyan Scenic Spot in Zhaoqing from the Perspective of Online Comments

作     者:GUO Xudong HU Lv LI Maoqiang 

作者机构:College of Tourism and Historical CultureZhaoqing UniversityZhaoqingGuangdong 526061China 

出 版 物:《Journal of Landscape Research》 (景观研究(英文版))

年 卷 期:2023年第15卷第6期

页      面:81-85,90页

学科分类:12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理] 

基  金:Sponsored by the Provincial Key Platform Project of Universities in Guangdong Province in 2021(2021ZDX4043) Quality Engineering Project of Zhaoqing University in 2022(zlgc202110) School-level Demonstrative Project of Curriculum Ideological and Political Reform in 2022 

主  题:Online comments Tourists’emotions Emotion analysis model 

摘      要:With the rise of travel platforms,online comments have become a common phenomenon and an important index of people’s travel *** this paper,taking Qixingyan scenic spot in Zhaoqing City as the research object,data was collected from the perspective of online comments,and then data filtering,statistics of high-frequency words and visual presentation were carried *** data was analyzed and collated through emotion analysis to construct a tourist emotion analysis *** a series of empirical analysis,it can be concluded that tourists were more sensitive and concerned about tourist destination *** and landscape were important contents for the scenic spot to enhance its *** not only attracted the attention of tourists,but also had a significant influence on tourists’***,relevant suggestions on resource management,economic development model and service,and food development were put forward.

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