Inheritance of Red Culture and Perception of Tourism Development in Yimeng under the Background of Cultural and Tourism Integration

作     者：WANG Hui LIU Xiaomei CHEN Lei MA Lin 

作者机构：School of Physical EducationTaishan UniversityTai’anShandong 271021China School of TourismTaishan UniversityTai’anShandong 271021China 

出 版 物：《Journal of Landscape Research》 (景观研究（英文版）)

年 卷 期：2023年第15卷第6期

页      面：51-54页

学科分类：12[管理学] 120203[管理学-旅游管理] 1202[管理学-工商管理] 

基　　金：Sponsored by the Social Science Planning Research Project of Shandong Province(22CYMJ11) Key Project of Shandong Provincial Party Committee Party School(Shandong Administration College) Social Science Project of Tai’an City(22-YB-086) Key Project of Art Science in Shandong Province(L2023Z04190725) 

主　　题：Web text analysis Linyi Red tourism Image perception 

摘      要：Developing red tourism is an important way to carry forward revolutionary culture and practice socialist core *** this paper,effective comments on tourism websites such as“Ctripand“Tongcheng Travelwere selected as data sources,and with the help of network text analysis,the image perception and emotion of tourists in Linyi red tourism were ***,new ways to develop and utilize red tourism in Linyi City were put forward,such as innovating red tourism experiential products,promoting industrial linkage and common development,improving red tourism service facilities,and focusing on network marketing models,so as to reshape the red tourism value chain and enhance the comprehensive social effect.