Research on Marketing Strategies of Pinduoduo Based on SWOT Analysis

作     者：FU Zishan HAN Jiatong 

作者机构：Qingdao No.1 International School of Shandong ProvinceQingdaoChina Nanjing University of Aeronautics and AstronauticsNanjingChina 

出 版 物：《Psychology Research》 (心理学研究：英文版)

年 卷 期：2023年第13卷第3期

页      面：155-159页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：Pinduoduo SWOT analysis e-commerce marketing strategies 

摘      要：The development of the Internet has led to a dramatic increase in online shopping users.E-commerce enterprises have been rising and becoming very successful in China in recent *** an e-commerce platform established in 2015 and going public in 2018,Pinduoduo has become one of the three biggest e-commerce in China in a short period of *** attract many people’s attention,which drives people to explore the reason behind *** analysis is a model that enables us to analyze the strengths,weaknesses,opportunities,and threats of an *** this study,we use SWOT analysis model to analyze the marketing strategy of Pinduoduo,summarize the current status of Pinduoduo,and give some suggestion for itself and the other e-commerce platforms.