The Merger and Internationalization of Gome

作     者：Liu Xinwen 

出 版 物：《China's Foreign Trade》 (中国对外贸易（英文版）)

年 卷 期：2008年第8期

页      面：48-49页

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：国美电器公司 企业合并 企业管理 经营策略 

摘      要：Many enterprises are go- ing abroad,such as China Pe- troleum,Sinopec,China Min- metals,Lenovo and Huawei. All these manufacturers have achieved success in the inter- national market,however there are also many enterprises with roots in the domestic market that are developing overseas with additional *** the market develops to a cer- tain point a merger is the only way for some companies