FOLLOW THE LEADER How the NBA captured China's sports heart
作者机构：不详
出 版 物：《城市漫步（上海版、英文）》
年 卷 期：2014年第10期
页 面：54-65页
主 题：NBA Basketball China.
摘 要：The resounding success of the Beijing Olympics heralded the dawn of a new age for sports in *** and organizations rushed in from around the globe,eager to tap into a potential gold mine of new fans,sponsors and *** the trail was the National Basketball Association(NBA).
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