Service Pricing Decision of E-Commerce Supply Chain Members Considering Diseconomies of Scale and Network Externalities

作     者：Yuyan WANG Ying CUI Liang SHEN T.E.C CHENG Yuyan WANG;Ying CUI;Liang SHEN;T.E.C CHENG

作者机构：School of Management Science and EngineeringShandong University of Finance and EconomicsJinan250014China School of Public Finance and TaxationShandong University of Finance and EconomicsJinan 250014China PolyU Business SchoolThe Hong Kong Polytechnic UniversityHung HomKowloonHong Kong 999077China 

出 版 物：《Journal of Systems Science and Information》 (系统科学与信息学报（英文）)

年 卷 期：2022年第10卷第5期

页      面：425-444页

核心收录：

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 07[理学] 070105[理学-运筹学与控制论] 0701[理学-数学] 

基　　金：Supported by the National Natural Science Foundation of China(71971129) the Science and Technology Support Program for Youth Innovation of Colleges and Universities in Shandong Province(2019RWG017)。 

主　　题：e-commerce supply chain diseconomies of scale network externalities service level 

摘      要：Considering diseconomies of scale and network externalities in the e-commerce supply chain(ECSC),we construct an e-platform-led benchmark model and derive the optimal decisions.Then,the model is extended by endogenizing the impact of service level on network externalities.Considering service investment that includes fixed and variable investments,the model is further extended.Comparing the extended models with the benchmark model,we found the following conclusions.Although the e-platform dominates the ECSC,its profit is lower than the manufacturer.The corporate profits,service level,and price increase with network externalities.Increases in diseconomies of scale decrease the corporate profits and service level,but increase the price.A high-quality service combined with network externalities can achieve synergy and improve the e-platform’s economies of scale,further generating a higher profit.Improving network externalities promotes the fair profit distributionin ECSC and achieves stable development.