Predicting Fintech Innovation Adoption:the Mediator Role of Social Norms and Attitudes

作     者：A.Irimia‑Dieguez F.Velicia‑Martin M.Aguayo‑Camacho 

作者机构：Department of Financial Economy and Operations ManagementUniversity of SevilleSevilleSpain Department of Business Management and MarketingUniversity of SevilleSevilleSpain 

出 版 物：《Financial Innovation》 (金融创新（英文）)

年 卷 期：2023年第9卷第1期

页      面：932-954页

核心收录：

学科分类：050302[文学-传播学] 12[管理学] 04[教育学] 05[文学] 08[工学] 1204[管理学-公共管理] 0401[教育学-教育学] 120403[管理学-教育经济与管理（可授管理学、教育学学位）] 040101[教育学-教育学原理] 0503[文学-新闻传播学] 080101[工学-一般力学与力学基础] 080102[工学-固体力学] 0801[工学-力学（可授工学、理学学位）] 

基　　金：funded by the University of Seville under grant to the Research Group[SEJ-566] 

主　　题：Fintech services Theory of planned behavior Theory of reasoned action PLS-SEM Predictive modeling Fintech marketing 

摘      要：Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial *** the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by *** Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 *** findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech *** technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their *** the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers *** study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.