Two-Stage PLS-SEM and Fuzzy AHP Approach to Investigate Vietnamese SMEs’Export Competitiveness

作     者：Phi-Hung Nguyen 

作者机构：Department of Business ManagementNational Taipei University of TechnologyTaipei10608Taiwan Faculty of BusinessFPT UniversityHanoi100000Vietnam 

出 版 物：《Computers, Materials & Continua》 (计算机、材料和连续体（英文）)

年 卷 期：2022年第72卷第8期

页      面：4107-4123页

核心收录：

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

基　　金：FPT University 

主　　题：PLS-SEM FAHP competitiveness pangasius SMEs MCDM 

摘      要：Vietnam is paying great to the seafood exporting sector,offering various significant production advantages,concluding that it is critical to understand the competitiveness of the target market and implement effective ***,due to COVID 19,the value of Vietnamese pangasius exports resulted in low and unpredictable profits for pangasius *** is obvious to recognize competitiveness as Multi-Criteria Decision Making(MCDM)problem in the uncertain business ***,this study is the first to propose a two-staged Partial Least Squares-Structural Equation Modeling(PLS-SEM)and Fuzzy Analytic Hierarchy Process(FAHP)analysis to identify potential criteria and comprehensively investigate the competitiveness of Vietnamese pangasius export Small and Medium-sized Enterprises(SMEs)in the context of China ***,a dataset of 186 valid respondents from seafood export SMEs was collected through an online survey from June to December *** PLS-SEM approach was applied to ascertain the positive impact of the proposed criteria contributing to the competitiveness of Vietnamese pangasius against China *** PLS-SEM results showed that all criteria strongly correlated with the pangasius exporting ***,the FAHP method is employed to rank the subjective weights of mentioned criteria based on 12 experts’*** infrastructure(C3)has the highest rank of competitiveness criteria with the highest weight,followed by Product(C4).In contrast,Prices(C6)was indicated as the lowest rank at 0.107 regarding FAHP ***,this study provides insights into stakeholders seeking to improve competitiveness performance.