What China Can Learn from US Branding Strategies

作     者：Pamela Lilak 

作者机构：MBA Candidate The George Washington University Full Time Management Consultantalso advisor to China Textile Planning Insititute of Construction 

出 版 物：《China Textile》 (中国纺织（英文版）)

年 卷 期：2006年第2期

页      面：82-87页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：What China Can Learn from US Branding Strategies US 

摘      要：Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier.