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An Analysis of Cultural Differences and Brand Name’s Translation

作     者:LI Fan LENG Binbin 

作者机构:University of Shanghai for Science and TechnologyShanghaiChina 

出 版 物:《Cultural and Religious Studies》 (文化与宗教研究(英文版))

年 卷 期:2022年第10卷第2期

页      面:73-77页

学科分类:0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学] 

主  题:cultural differences brand name translation translation principle of brand 

摘      要:With the development of society and economy,the trend of economic globalization has become *** competition of the global trend is acute.A good brand name is vital for building the necessary bond between an organization and its *** paper aims to analyze a large number of brand names and their influences,coupled with the cultural differences,translation theories,and business *** conclude some effective brand names translation principles and techniques to help enterprises to promote their products.

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