An Analysis of Cultural Differences and Brand Name’s Translation
作者机构:University of Shanghai for Science and TechnologyShanghaiChina
出 版 物:《Cultural and Religious Studies》 (文化与宗教研究(英文版))
年 卷 期:2022年第10卷第2期
页 面:73-77页
学科分类:0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学]
主 题:cultural differences brand name translation translation principle of brand
摘 要:With the development of society and economy,the trend of economic globalization has become *** competition of the global trend is acute.A good brand name is vital for building the necessary bond between an organization and its *** paper aims to analyze a large number of brand names and their influences,coupled with the cultural differences,translation theories,and business *** conclude some effective brand names translation principles and techniques to help enterprises to promote their products.