Data-driven Marketing Expected in China

作     者：Richard Zhu Richard Zhu

出 版 物：《China's Foreign Trade》 (中国对外贸易（英文版）)

年 卷 期：2014年第1期

页      面：32-32页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 

主　　题：revolution translated companies today Berger affor 

摘      要：Customer data is revolution-izing as a global trend and China needs to follow the trend,said a book namedIn Data We Trusttranslated by Roland Berger Strategy Consultants and China Machine Press.The customer data revolution has moved to the next *** years ago,only big companies could afford to en-gage in data mining;today,every pizza delivery company can do *** days