Commercialization of disruptive innovations:Literature review and proposal for a process framework

作     者：Javier Nieto Cubero Saheed Adebayo Gbadegeshin Carolina Consolación Javier Nieto Cubero;Saheed Adebayo Gbadegeshin;Carolina Consolación

作者机构：Design Processes Research GroupEINACentre Universitari de Disseny I ArtUniversitat Autonoma De Barcelona08017BarcelonaSpain Department of Management and EntrepreneurshipTurku School of EconomicsUniversity of Turku20014TurkuFinland Department of ManagementETSEBCUniversitat Politecnica De Catalunya08034BarcelonaSpain 

出 版 物：《International Journal of Innovation Studies》 (国际创新研究学报（英文）)

年 卷 期：2021年第5卷第3期

页      面：127-144页

学科分类：12[管理学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

主　　题：Disruptive innovation Radical innovation Emerging technologies Commercialization process Market creation Scale-up Lean start-up 

摘      要：The challenges of disruptive innovations have gained significant attention from both academics and practitioners,commercialization being one of the most critical phases.At the same time,however,it is the less studied area of disruptive innovation.Therefore,this article examined scholarly papers on the commercialization of disruptive innovations through a multidisciplinary systematic literature review.It resulted in the analysis of 64 high-quality peer-reviewed academic articles.The analysis highlighted the commercialization models and main constructs that are affecting the commercialization process:market orientation,market learning,user’s involvement,market configuration,adoption networks and stakeholders,and innovation transference.The study evidences how commercialization has evolved from a later stage in innovation to influence even the early phases of innovation,characterized in turn by exploration,learning and ecosystem creation activities.Additionally,the analysis led to a proposition that established an integrated commercialization model for high uncertainty innovations.The model has three phases:1)Concept/value proposition validation,2)Business model validation&Market creation,and 3)Creating sales in the majority market.Lastly,the article contributes to a better understanding of commercialization processes in high uncertainty innovations,bridging also the academic-practitioner divide.