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Research on the Innovative Strategy of Blended Teaching in Network Marketing in the Era of Big Data

作     者:Lei Liang Zhiyong Fan 

作者机构:School of Economics and Business AdministrationHeilongjiang UniversityHarbin 150080Heilongjiang ProvinceChina 

出 版 物:《Journal of Contemporary Educational Research》 (当代教育研究(百图))

年 卷 期:2021年第5卷第11期

页      面:83-88页

学科分类:0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学] 

基  金:the Heilongjiang Province Educational Reform Project-Construction of the Cultivation System of Marketing Professionals’Entrepreneurship and Innovation Ability(Project Number:SJGY20200536) Heilongjiang University’s Key Educational Reform Project-Construction of the Cultivation System for Entrepreneurship and Innovation Capability of Marketing Majors(Project Number:2020B41) 

主  题:Internet marketing Blended teaching Big data 

摘      要:Network Marketing is a practical professional compulsory *** the advent of big data technology,a hybrid teaching model combining online and offline has *** on the analysis of the advantages of using a hybrid teaching model in Internet Marketing,this article comprehensively considers a variety of factors and put forward the innovative strategy of blended teaching in Network Marketing in the era of big *** may provide new paths and methods for enhancing teaching effects,cultivating students’independent learning,and improving core literacy.

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