INFORMATION TRANSMISSION IN LAUNCHING A NEW PRIVATE LABEL PRODUCT

作     者：Yu QIAN Xiaowo TANG 

作者机构：School of Management and Economics University of Electronic Science and Technology of China Chengdu 610054 China 

出 版 物：《Journal of Systems Science and Systems Engineering》 (系统科学与系统工程学报（英文版）)

年 卷 期：2009年第18卷第1期

页      面：111-127页

核心收录：

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 08[工学] 081201[工学-计算机系统结构] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

基　　金：supported by Science and Technology Fund for Young Scholars from University of Electronic Science and Technology of China(No.JX0788) 

主　　题：Information transmission private label product contract 

摘      要：With the buyer＇s market strengthening, retailers have begun to lead in product development by introducing their own private label products. The success of such a new product launch relies on transmission of demand information along a supply chain, yet this new phenomenon has been little researched. This paper attempts to address such an issue by modeling vertical information transmission in a supply chain consisting of a retailer and a manufacturer. The retailer would like to introduce a new private label product and knows the demand of the product to be either high or low, while the manufacturer only knows the prior distribution of the demand type. This study attempts to find whether a wholesale-price contract or a two-part tariff contract can facilitate the manufacturer to identify the demand type. The results show that the two-part tariff contract is always effective in realizing information transmission as long as the retailer＇s reserve profit remains within a reasonable range.