Dual Channel Pricing of Large Fresh Chain Stores Considering Distribution Costs under Split Quotation

作     者：Weiqun Xiao Siqi Ren Wulei Mao 

作者机构：Beijing Wuzi UniversityBeijing 101149China 

出 版 物：《Proceedings of Business and Economic Studies》 (商业经济研究（百图）)

年 卷 期：2021年第4卷第1期

页      面：35-40页

学科分类：0202[经济学-应用经济学] 02[经济学] 

主　　题：Pricing strategy Sensitivity of distribution costs Acceptance of online channels 

摘      要：After large fresh food chain stores have opened online channels,distribution costs are a key factor affecting consumers online buying behavior,which affects dual-channel *** paper studies the dual-channel pricing strategy of large fresh food chain stores on the premise of dividing the quotation,considering the consumer s acceptance of online channels and the sensitivity to distribution *** research found that the optimal pricing of online channels is lower than that of retail *** optimal pricing of online channels is positively correlated with the acceptance of online channels,and negatively correlated with the sensitivity of consumer distribution ***,after retailers have opened online channels,the market scale has expanded compared with traditional retail ***,numerical experiments are used to analyze the influence of various influencing factors on retailers decision-making.