Blockchain or Not?Optimal Decisions for Food Retailers Considering Consumer Expertise

作     者：Linyuan HU Jinzhi DING Xiying YANG Linyuan HU;Jinzhi DING;Xiying YANG

作者机构：School of Economics and ManagementBeijing Jiao tong UniversityBeijing 100044China 

出 版 物：《Journal of Systems Science and Information》 (系统科学与信息学报（英文）)

年 卷 期：2021年第9卷第3期

页      面：321-334页

核心收录：

学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 020201[经济学-国民经济学] 

主　　题：the blockchain food traceability system consumer expertise pricing valuation analysis 

摘      要：This paper studies the benefit of the blockchain food traceability system(BFTS).Based on game theory and the willingness-to-pay model,pricing models are formulated considering important factors like the proportion of consumer with high expertise in traceability,risk attitude to doubtful traceability information and perceived convenience of traceability information *** compared the optimal total welfare under the BFTS and that under the traditional food traceability system in valuation analysis,conditions where applying the BFTS is more valuable than applying the TFTS are figured ***,insightful management implications are given.