A Multimodal Discourse Analysis of the Cosmetic Advertisement: Takingthe Poster of STEEROREAR as an Example
A Multimodal Discourse Analysis of the Cosmetic Advertisement: Taking the Poster of STEEROREAR as an Example作者机构：北京科技大学北京100083
出 版 物：《海外英语》 (Overseas English)
年 卷 期：2021年第12期
页 面：85-87页
学科分类：0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学]
主 题：multimodal discourse analysis visual grammar advertisement
摘 要：Because of the high speed of the development of technology,the traditional way to transmit information through language is gradually replaced by the newly appeared multimodal way of *** paper takes one cosmetic advertisement of STEERO-REAR as an example,aiming to analyze those adopted modalities in the *** analyzing,it is found that the elements,like color and position of the participants,contribute to the meaning construction in an organic *** meaning and purpose of the producer are realized through the construction of representational meaning,interactive meaning and compositional meaning.
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